Why it matters that your website is mobile-friendly for SEO in 2025 and beyond
Think about the last time you searched for something on your phone’s internet browser. Chances are, you expected the website to load quickly, look good, and be easy to click through. If it wasn’t, you probably left and found another site. That’s exactly why having a mobile-friendly website is no longer optional—it’s essential, especially in 2025.
Why mobile-friendly website design matters
Over 60% of online searches now come from mobile devices. Google knows this, which is why it uses “mobile-first indexing.” This means Google looks at the mobile version of your site first when deciding how to rank you in search results. If your site doesn’t work well on phones, your rankings—and your traffic—can suffer.
For solopreneurs, this is even more important. Your website is often your main storefront, and you don’t want to lose potential clients just because your site is hard to use on mobile.
What makes a website mobile-friendly?
- Responsive design: Your site automatically adjusts to any screen size.
- Readable text: No pinching or zooming needed.
- Easy navigation: Buttons and menus that are simple to tap.
- Fast load times: Mobile users expect speed.
- Clean layouts: Less clutter makes for a better experience.
How to check if you have a mobile-friendly website
The good news is you don’t need to guess! Google has a Mobile-Friendly Test tool. Just enter your website link, and it tells you if your site passes or what needs fixing.
Here are two tools I use when testing site speed: Pagespeed Insights and Lighthouse. Go ahead and check your site’s speed on Desktop and Mobile devices.
Simple fixes for solopreneurs
- Choose a mobile-responsive WordPress theme (most modern ones are).
- Use an SEO plugin to help with technical tweaks.
- Keep images compressed so they load quickly.
- Test your site often on your own phone!
In conclusion
In 2025, a mobile-friendly website is not just about design—it’s about SEO, user experience, and business growth. If your site works well on mobile, you’ll keep visitors longer, rank higher, and turn more clicks into customers.
Do you have any questions? Please add a comment or send me a message. To help solopreneurs like you, I have created a simple SEO guide that includes the 5 most important tips for your site’s SEO. Complete the form below and I’ll send your download.