If you’re running your own business, you’ve probably heard the term SEO tossed around. But what is SEO exactly, and why should solopreneurs like you care?
Let’s break it down in simple terms.
SEO stands for Search Engine Optimization.
In plain English, it means making your website easy for Google (and other search engines) to understand. When someone asks a question or searches for a product or service you offer, SEO helps your website show up in the results. The better your SEO, the higher you appear—and the more people will find you.
Now, why does this matter for solopreneurs?
Because unlike big companies with big advertising budgets, you might not have thousands of dollars to spend on ads every month. SEO is one of the few ways to attract customers for free—just by creating the right content and setting up your website correctly.
Think about it: if someone is searching for “life coach for moms” or “handmade jewelry near me,” wouldn’t you want them to land on your site instead of your competitor’s? SEO helps make that happen.
The best part of SEO?
You don’t need to be a tech wizard to start improving your SEO. Small changes—like writing blog posts that answer your customers’ questions, using clear titles, adding descriptions to your images, and making sure your site loads quickly—can all make a big difference.
SEO is also a long-term investment.
Unlike paid ads, where traffic disappears as soon as you stop paying, the results of good SEO can last for months or even years. That means more visibility, more traffic, and more chances to turn visitors into paying clients—without extra cost.
So, solopreneurs, here’s the bottom line: SEO is not just a “nice-to-have.” It’s one of the smartest tools you can use to grow your business online.
Start small, keep it simple, and remember—every little improvement adds up.
As I’ve been getting a lot of inquiries about SEO from solopreneurs and other website owners, I thought it might be helpful to write a series of articles about SEO. Is there anything specific you want to know? Don’t be shy to ask in the comments, or send me a note via the Contact page.